Q: What is avatardigi?

A: avatardigi is a digital distribution service that distributes independent artists and labels to online retailers like iTunes.


Q: How much do I get paid?

A: In the United States, avatardigi takes a $.14 distribution fee so you net approx. $.56 per download (Apple keeps $.29 per download as their fee)


Q: Do you charge a set up fee like other folks?

A: No.


Q: What does avatardigi need to put my music up on iTunes?

A: Essentially five things:   (1) Music on a CD, (2) Cover artwork, (3) Song information called “Meta Data”, (4) A signed contract, and (5) a W9 form (to get paid).   That's it.


Q: How fast can you get my music up?

A: It takes approx. 3 - 4 weeks after you turn everything in.

Q:  After you upload my project, can you guarantee it will be “live” in 3-4 weeks.

A:   No.  iTunes goes through a “polishing” process and they determine when a project finally goes live.  Unless you are Madonna, the “live” date might move.


Q: Can I just put up one song instead of a complete album?



Q: On iTunes, is the “Label” designated as Avatar Records or my label

A: Your label.


Q: What promotion does Avatar do?

A: Promotion is the responsibility of the label – you.   You must do online and offline promotion to lead your fans to iTunes.   We are the distributor.   Our relationship with iTunes and the other retailers is such that we can suggest banners, bricks, and prominent placement of your music on the site but at the end of the day Apple makes these decisions.

Q:  Can you guarantee Apple will prominently place my music iTunes?

A:  No.  iTunes makes all decisions about where things are placed.  The more “marketing drivers” you have (radio, TV/film placement, touring, press, video, etc.) the greater your chances of getting great placement.

Q: Can people pay for prominent placement on iTunes?

A: No.   Apple makes all decisions based on whether or not they are feeling the music.


Q: Do you take anyone?

A: No.   We only represent artists and labels whose music we like.


Q: How long is the contract with Avatar?

A: It is a month-to-month contract.   You can cancel at any time by giving Avatar 30 days notice.


Q: Who are a few Artists whose music you distribute online?

A: We've distributed music for several thousand artists in every different genres including:   The Fugees, Bruce Springsteen, Dexter Gordon & Woody Shaw, Mos Def, Planet Asia, Taylor Hawkins & The Coattail Riders, Andrea Bocelli, Chaka Khan, Anya Marina, Chrisette Michele, Aaron Carter, Jordon Knight, Mariachi Sol de Mexico, Manou Gallo (Zap Mama), C-Note, Rocco Deluca, Usher, Jill Scott, Metallica, Rene Moore, Adina Howard, Kurupt & Nate Dogg, Deux Process, Stephen Allen Davis, Smilez & Southstar, 4th 25,  Ennio Morricone, Gabby Villanueva, Erykah Badu, Snoop Dogg, Wu Tang Clan, Pharcyde ft. Jurassic 5, Blackmoon, Dinco D (Leaders of the New School), Mic Geronimo, Quincy Jones, Tony Chasseur, and others.

avatardigi also distributes soundtracks including the HBO shows OZ, Summer Heights High, Real TIme with Bill Maher and Cumbia Callera, Reggae film Johnny Was, CW Network show Girlfriends, Showtime’s
The L Word, In The Paint, Blackout, the theme song to the television show Jail, and MGM’s Who’s Your Caddy and others.


Q: How often do I get paid?

A: We account to you 45 days after the end of each quarter (every three months).

Q:  Who pays the publishing royalties?

A:  You, as the record company, must pay any 3rd party publishers.  If you record a song written/published by someone else, you must pay them.  If you write/publish your own material you get to keep all of the money for your self.


Q: I heard another distributor charges 5% less as a distro fee.   What's up?

A: We know of one distributor that charges 15% but charges a $50 “set up fee”.   We know of a couple of others who charge 30%.   We think charging $.14 and not charging a set up fee is fair.   However, would you like your music to be one of 1,000 releases uploaded per week? We think the personal service we offer is worth the extra 5%.   If you don't agree, call us and we'll give you the other dude's telephone number.

Q: Why can't I just call up Apple and make a direct deal with them?

A: You can easily contact Apple (indies@apple.com).  The wait is 6 months at which time they will probably tell you they are not doing direct deals with indies - they will suggest you go through a major label or a distributor/aggregator.